Finding a Good Copywriter
If you'd like to generate an income online, you're going to have to have a website. If you want that web site to help you bring in money, it should be very well written. Unless you're good at copywriting already it's smart to engage the services of someone well-qualified to create the text on your web site. A good copywriter can help you make far more money than you could ever hope to see if you attempted to do the writing by yourself. Of course, not all copywriters are effective. Some copywriters are just awesome. Some merely wish they had talent and are trying to make some money because someone told them writing online would be a breeze. Below are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own web site? Any copywriter worth his or her salt is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how can they help you build yours? Observe the copy on their website too. If it is full of mistakes this is a terrible sign.
Do you respond well as you read the text on the copywriter's website? This involves more than merely noticing grammar and syntax errors. Do you have any kind of emotional reaction to the words on the website? Does the web site copy make you like the writer? Does it make you feel like you desire to learn more about the writer and keep reading? Does the website copy make you feel like you want to hire that person instantly? Does it make you want to run for the hills? Does website copy make you angry? These are all very crucial reactions and they demand your attention.
Do a background research on the copywriter. Try searching for reviews on online discussion boards and third-party websites. It's highly likely that the only reviews you are going to find on the writer's site are going to be positive. Perform a search for the copywriter's name to find out if any reviews or testimonials pop up in places that are not run or that cannot be other controlled by the writer. These reviews demand your attention. You have to also request the copywriter to give you a couple of references. Be sure that you follow up and actually contact those references and get an honest opinion from them.
It is crucial to actually go over any samples furnished to you by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is particularly crucial when you're trying to hire a writer who claims to be an expert in a certain field. If the writing reads like a rewritten Wikipedia article, you should find someone else.
You have plenty of options available to you when you're trying to determine whether or not to pay for a copywriter. It's vital to do your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.