SEO Copywriting tips that will Help You Write Better
It's amazing how most people aren't familiar with the term SEO copywriting; even though it's one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing highly convincing and creative copy for a site that's designed for many different purposes. The first step in SEO copywriting is using the most appropriate keywords in order to rank better in search engines in your niche. These keywords could be from the name of the website the content is being created for, or it could be keywords related to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. Only by getting better at this will you be able to rank even higher by Google and the other search engines.
The first rule of SEO copywriting is to develop high quality content that connects with the reader. Content was always the most important factor and will always trump any other area of the website. All the premier search engines, like Google, value well written content that is well structured. If your readers find high value in your content, they will not only link to it but also tell others about it, spreading it by word of mouth. When Google sees lots of backlinks to your page, your site will rank higher which will give you even more exposure. One of the most important factors to SEO copywriting is find this using variations on keywords while also keeping them relevant to the content's title. For the search engines to see your articles as informative, you must not use repetitive keywords. What you want is for Google and the other search engines to see your page as authoritative by offering a wide range of vocabulary words while also staying on topic. Google uses LSI, or Latent Semantic Indexing, to determine how valuable a piece of content is. That's why, along with the keywords you're aiming for, you'll want to also use synonyms for those very keywords.
You must bold words when needed - for what reason? By bolding words you attract people's attention to them as they stand out of the rest of the text. Google understands this fact and they know how people will view bolded words. Because bolded text is essential to the human readership, Google has adopted it as an SEO element. The ultimate goal of your content is to make a good impression on your target market as well as to provide search engines with the elements they need to rank your pages higher.
Avoid using frames on your site as they won't do you any good when it comes to SEO. Frames aren't user friendly and make navigation difficult, which is why search engines find it hard to identify pages with frames. They offer no chance for your site to get indexed and ranked with the search engines. If you do include frames on your site, only your homepage will get indexed. To put it another way, frames won't help you one bit so don't use them. While there are many factors that go into making a site search engine friendly, high quality content with the correct keyword density will always remain the most important element.